Healthcare Marketing: Use a website to meet practice goals
When you publish a website for a doctor’s practice, you have to keep in mind practice goals as well as marketing goals. The top two reasons people go to the web is to search for healthcare information...
View ArticleWhy the Healthcare Industry Needs Social Media
Whether you are purchasing a car, considering a college or university in which to enroll, or looking up advice about daily aspects of your life such as cooking, relationships, stress, and more, the...
View ArticleWhat is the healthcare industry doing online? This report reveals where time...
So where is the healthcare industry spending time online? Blogging, social media or straight SEO? A recent marketing report from Hubspot studied the healthcare industry and how much time was being...
View ArticleHow much is HIPAA costing healthcare providers?
Way cool infograph that illustrates how much HIPAA is costing healthcare providers. Slip ups can cost your practice. Running a practice these days is a lot more sophisticated and difficult than it used...
View ArticleImpression Marketing Sponsors MSV Annual Meeting
Impression Marketing is a Gold Sponsor for the Medical Society of Virginia’s annual meeting in Williamsburg November 1-4th. The meetings and events are attended by more than 350 physicians, medical...
View ArticleSearching for Healthcare Information Has Gained Popularity
Searching for health information online has gained popularity among users. Many people are searching the internet for health information, including caregivers and patients, some of whom already have a...
View ArticleDigital Marketing Targeting and Personalization
Targeting and personalization as it relates to online marketing means tailoring each visitor’s web experience based on their interests and needs. Marketers integrate information like visitor’s online...
View Article
